Since February of 2003, to help provide critical benchmark data for executives, Semper International has created a quarterly survey offering estimates of trends in the printing and graphic arts industries. Semper has provided this as a free service, and the company is continuing to invest in this as it releases primary research data on overall health and sales “which is not available anywhere else.” Survey participants typically include more than 300 small, medium and large printing companies. Participants input data on revenue and hiring as well as estimated outlooks on future trends.
The survey offers quarterly insights into sales, strategies and hiring trends within print and marketing companies. With more than ten years of trending data, the Semper survey is extremely useful in helping businesses understand trends that affect forecasting and planning. That being said, executive input and feedback is vital to the success of the survey – and the more people who participate, the more accurate the survey is, Semper added.
“Semper created the Industry Insight Survey to give back to those who have supported our company. However, the study wouldn’t be what it is without their help,” said David Regan, Semper CEO. “The results of our survey help industry executives understand the trends that affect daily and long-term strategic decisions. I would like to invite senior business managers who have yet to play a part, to get involved in our quarterly survey, examining sales, hiring and spending habits to see how the economy is treating companies in our industry. With their help, we can all understand the current opportunities and challenges that exist.”
The survey is designed to take only five minutes and Semper will be collecting data until Friday, April 22. To preserve confidentiality, individual company information is never part of the final tabulations. All data is confidential, and no one is ever identified in any report. Those who participate will receive a complimentary report from the last quarter – the Semper International 1Q16 Economic Insight Report. They’ll also receive exclusive access to Semper’s final Insight Report a full week before it’s offered to the general public.
To participate in the survey, executives can visit: www.cvent.com/d/dfqcx0?refid=pr.
Semper invites senior printing executives to participate in its five-minute Industry Insight Survey
