HP has announced that Shutterfly (Redwood City, California), a leading manufacturer and online retailer of high-quality printed and personalized products and services, has leased 25 new HP Indigo 12000 Digital Presses, marking the largest customer installation in HP Indigo’s history. HP and Shutterfly officials disclosed the agreement during the drupa 2016 tradeshow in Düsseldorf, where the HP Indigo 12000 Digital Press is making its worldwide debut. Shutterfly is shifting production to its new HP Indigo 12000 fleet, with installation of the new presses taking place this summer to ensure the company is prepared for its peak holiday season production of photo-specialty applications – such as custom photobooks, greeting cards and calendars.
“Shutterfly has collaborated with HP for the better part of a decade, first as an early HP Indigo adopter, and having since grown our business with HP in line with their steadfast innovation in the photo-specialty market,” said Dwayne Black, Senior Vice President and Chief Operations Officer at Shutterfly Inc. “This latest installation of an HP Indigo 12000 fleet will help Shutterfly continue to deliver innovative, personalized web-to-print product offerings to our customers.”
The holiday season is Shutterfly’s most demanding production period and is vital to the company’s bottom line. To prepare for this peak in demand and capture new customers, the company sees it as mission-critical to have the right production engines in place to manage the annual boom of photo-based gift giving around major holidays. With its new fleet, Shutterfly can also take advantage of the most recent HP Indigo innovations – including improved colour accuracy and consistency. Shutterfly can also increase productivity and automation by utilizing the new press’ larger format, efficient workflow and automation tools equipped to handle thousands of jobs per day.
“HP and Shutterfly have a like-minded determination to deliver the very best in quality standards for photo applications that often become long-lasting memories and keepsakes,” said Mike Salfity, General Manager and Global Head, Graphics Solutions Business, HP. “We look forward to working with Shutterfly and delivering the right technology at the right time to help our customers meet their mission-critical production demands.”
Shutterfly is also adding three Horizon SmartStackers that provide automated cutting, trimming, collating, and stacking for faster job turnaround, reduced waste and fewer errors. This smart sheet processing system can be integrated inline or near-line with HP Indigo 12000 Digital Presses for the production of photo-specially applications.
HP announces largest single customer sale in Indigo history to Shutterfly
