On Oct. 13 at our Printing Survivor 2011 event, you’ll hear what print providers could be doing to boost their businesses. Bizucate’s President Peter Muir, our “closer” for the event, will reveal how to put many of these great ideas and others into practice. Take some time off from working IN your business – and he’ll share with you how to work on your business to make it more profitable.
Since 2003, Bizucate Inc. has been delivering education, training, research, coaching and consulting in graphic communications and many other vertical industries. Its President, Peter Muir, has been involved in industry education and opportunity development for more than 15 years. He has multiple Bachelor’s Degrees and a Master’s Degree from the Rochester Institute of Technology. But more importantly, Peter has visited large, medium and small print shops in hundreds of locations around the world—from Atlanta to Vancouver and from Ireland to New Zealand. He’s listened, observed, shared and spoken to thousands of printers and business leaders helping them to see more productive and profitable business possibilities.
“What makes us unique is that we help spark your creativity,” says Muir. “Whether it’s through an energizing presentation or an engaging workshop, we help you build your business and your customer’s business as well. We create customized seminars, provide in-depth coaching and richly informative training, we develop progressive and profitable business strategies and solutions – all to help you differentiate yourself from your competition.”
Muir’s expertise covers the spectrum of what a printer needs to know to take his or her business to the next level in this industry of never-ending change and rapid technological development. This includes individual coaching, multi-channel communications planning, instructional design methodologies, workshop facilitation, marketing and sales management, seminar planning and delivery, strategic consulting, training, engaging customer events – and, of course, keynote speaking at industry events such as Printing Survivor 2011.
“When considering whether to take the marketing/social media leap as part of your communications strategy, there are a number of factors printers can consider,” says Muir. “For starters, who will maintain those avenues, how will brand strength be reflected and leveraged and which particular services are most appropriate? Each of these is an essential part of the evaluation process and each can go to a much greater depth of analysis depending on the level of research required by a printing company.
The overall goal is to help you create new customer relationships or strengthen existing ones. So clarify who is your ideal audience. Who are you hoping to reach, please, and support using social media and marketing? Then take a look at what kind of user demographics are available for the channels you’re considering,” he adds.
The “Closer”
The most important question at the end of the day, according to Muir, will be: How will you take the ideas you discover at the Printing Survivor 2011 event and put them into practical operation when you return to your shop? To be successful, Muir feels you should focus on these 6 basic categories:
1. Strategy
2. Product/Service offerings
3. Marketing
4. Sales
5. Workflow
6. Financing
“You’ll hear lots of workable ideas at this event. Sure, you may not agree with all of them or be able to implement them right away, but at least you’ll have a better knowledge of the options out there,” Muir says.
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