Mini-human hologram for packaging lets products on the shelf “talk” to prospective buyers

An intriguing future where shoppers can talk virtually to products on a retailer’s shelf is getting closer with the development of a new concept that adds a human-hologram to product packaging. The bold new direct-to-consumer (D2C) prototype, developed by start-up technology company Immertia (Geelong, Australia), uses augmented reality to project the ultra-realistic hologram from within the product packaging itself. A video demonstrating the concept shows a smartphone activating a tiny female hologram by scanning the packaging. Information and advice follows from the virtual concierge.

Shoppers use their smartphone to activate a hologram by scanning the packaging.

Dave Chaffey, Immertia’s Managing Director, said the response to the groundbreaking concept had been overwhelming. “The prototype we’re showing is fascinating. Users will see that there’s a person – a hologram – inside the packaging, waiting to provide information and advice about the product. Currently, she can provide information in English or in Spanish. It’s been an absolute showstopper for us so far. You can see people’s responses – just pure amazement.”

Dave Chaffey

Chaffey sees a bright future for the worldwide packaging and consumer goods industries, and is excited about the potential of new technologies coming to the industry. “There’s some brilliant work going on – some great technologies that add value for consumers and keep brands connected. In time, these concepts will change the way we shop. Packaging will become even more important in the purchase-decision process. There’s an important role for the packaging industry to steer the direction of new technologies,” he added.

How it works
Basically, consumers use their smartphone to scan and ‘activate’ the packaging. The augmented reality hologram is then viewed through the smartphone’s camera, where she (the product’s virtual concierge) offers product information and advice. Aside from the initial surprise, the holographic woman provides a simple, intuitive way to receive information. The trust factor is always an important barrier for consumers, and the concept was developed with that in mind, Immertia pointed out.

“The vision is to bring real people into the mix,” Chaffey added. “Trusted faces, a doctor, a pharmacist, or a likeable celebrity could just as easily be in that place. The hologram is supported by a range of multimedia content, and provides information and content virtually. The concept is mind-boggling. It’s more than a cool concept. There’s a bigger outlook here – we’re creating an environment where all of the information about a product including advice, instructions and guidance, all come from the product itself. That way of thinking is intuitive too. When you need to know something about a product, you go straight to the source. We’re still a while away from hitting mainstream, but we’re demonstrating a tangible solution with no barriers for the consumer. The commercial applications are enormous, with user cases in food and beverage, manufacturing, health, education, and many more industries,” Chaffey added. A video of the concept released recently on social media resulted in contacts from three pharmaceutical “giants” and several interested marketing agencies. Immertia is also calling for expressions of interest from possible investors.

The company currently has two Augmented Reality (AR) platforms on the market. One, called Swigr, is an application for the alcoholic beverage industry. The company just developed a Space-Invaders-style game on its app, breathing new life into the retro classic. Through its Swigr app, consumers scan a brand’s label to commence fending off aliens appearing on a brand’s can or bottle via touch controls on the user’s smartphone screen. With the opportunity for users to have their initials up in lights at the top of a virtual scoreboard, and compete at an international level, it’s easy to see how this technology can boost engagement – and follow-up sales. The technology is aimed primarily at millennial males. Swigr also has a direct-to-consumer option with ‘Buy Now’ capabilities, enabling brands to capture in-moment sales from their bottles and cans. With the click of a button, users can purchase the product from the brand’s website or anywhere else it’s sold online.

Related Articles

81 COMMENTS

  1. hey there and thank you for your information I’ve definitely picked up anything new from right here. I did however expertise some technical issues using this web site, since I experienced to reload the web site a lot of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and can damage your high quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content. Make sure you update this again soon.

  2. Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just too great. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can not wait to read far more from you. This is actually a great site.

  3. I’m not sure why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a problem on my end? I’ll check back later and see if the problem still exists.

  4. hey there and thank you for your information I’ve definitely picked up anything new from right here. I did however expertise a few technical issues using this site, since I experienced to reload the site a lot of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but sluggish loading instances times will often affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for a lot more of your respective fascinating content. Make sure you update this again soon.

  5. Hiya! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My site covers a lot of the same topics as yours and I think we could greatly benefit from each other. If you’re interested feel free to send me an e-mail. I look forward to hearing from you! Excellent blog by the way!

  6. Woah! I’m really enjoying the template/theme of this site. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between user friendliness and visual appeal. I must say that you’ve done a awesome job with this. In addition, the blog loads extremely fast for me on Internet explorer. Outstanding Blog!

  7. An impressive share! I have just forwarded this onto a friend who was doing a little research on this. And he in fact bought me breakfast because I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending the time to discuss this matter here on your web page.

  8. Hello there! This post couldn’t be written any better! Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing!

  9. Hello! I could have sworn I’ve been to this site before but after going through a few of the posts I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking it and checking back frequently!

  10. Woah! I’m really enjoying the template/theme of this website. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between user friendliness and visual appeal. I must say you have done a excellent job with this. In addition, the blog loads extremely fast for me on Internet explorer. Exceptional Blog!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -