Graphic Arts Media

EFI launches new Imaging of Things exchange to connect customers and print buyers

efiimagingofthings-inElectronics For Imaging (EFI) has announced the launch of its Imaging of Things exchange (www.ImagingofThings.com) an online community for EFI customers looking to connect with and share ideas with other print professionals and print buyers looking for unique and innovative applications. The online community, which is supported and promoted by EFI, is free for customers to join and use. They can post photos and videos of their most creative work produced on EFI industrial inkjet printers and/or via EFI Fiery digital print technologies, to showcase their creativity and innovation in a forum that helps them generate new business leads.

EFI CEO Guy Gecht.

“We’re constantly inspired by innovative applications our customers create with EFI technology, putting great images on almost any type of material,” said Guy Gecht, EFI’s CEO. “EFI created the Imaging of Things exchange to help our customers advertise these capabilities with a larger global community.” EFI customers, along with advertising agencies, marketers, brand owners, designers and others in the creative community, can register to participate in the exchange by visiting the website. Once registered, they can begin discovering and sharing unique applications in addition to following other users. The site is designed to be an easy way for printers and print buyers to connect and gain inspiration from each other in “a dynamic online community,” said EFI.