“We’re constantly inspired by innovative applications our customers create with EFI technology, putting great images on almost any type of material,” said Guy Gecht, EFI’s CEO. “EFI created the Imaging of Things exchange to help our customers advertise these capabilities with a larger global community.” EFI customers, along with advertising agencies, marketers, brand owners, designers and others in the creative community, can register to participate in the exchange by visiting the website. Once registered, they can begin discovering and sharing unique applications in addition to following other users. The site is designed to be an easy way for printers and print buyers to connect and gain inspiration from each other in “a dynamic online community,” said EFI.