Konica Minolta launches redesigned website with new features and enhanced navigation

Konica Minolta Business Solutions U.S.A. has launched a new, redesigned version of its website, www.kmbs.konicaminolta.us, promoting its hardware and solutions. The OEM added: “The new website welcomes visitors with bold, bright colours, a clean design and simplified layout, and features a more intuitive user interface. It highlights content focused on Enterprise Content Management (ECM), Document Management and Automated Workflow solutions. The site’s refreshed and simplified look, combined with its enhanced content, is improved and optimized for mobile and smart devices, for an amplified reach and a more engaging user experience. Konica Minolta developed content and design elements that quickly enable users to self-identify and align them with content specific to their needs.”

“Our aim was to offer improved usability and provide an engaging and informative experience for users,” said Kevin Kern, Senior Vice President, Konica Minolta Business Solutions U.S.A. “We have adjusted our SEO and SEM strategy to align with the new site in order to help our customers and prospects easily access information via search engines. We expect an increase in content consumption and landing-page conversions.”