EFI appoints Morrissey as Vice President of Americas Sales

Electronics For Imaging (EFI) has appointed graphic arts sales executive Patrick Morrissey to the position of Vice President, Americas Sales. He will be responsible for growing regional direct sales and enhancing channel partnerships across the company’s Productivity Software, Industrial Inkjet and Fiery digital print production businesses. He will report directly to Frank Mallozzi, Senior Vice President, Worldwide Sales and Marketing.
“I’m excited about continuing to help customers become more productive and competitive through this new role – and for the opportunity to accelerate EFI’s sales execution across our highly innovative Productivity Software, Industrial Inkjet and Fiery digital production technology product lines,” Morrissey added.
“Patrick is a dynamic sales professional who’s well respected by customers and has a strong track record of success in print software and workflow revenue growth with Creo, and in inkjet revenue growth with EFI,” said Mallozzi. “His outstanding performance in his 30-plus-year career emphasizes the type of leadership we need to spark cross-selling initiatives that bring even greater value to customers across our portfolio.”
EFI added that Morrissey’s promotion is the next step in a career where he has successfully developed new markets for innovative digital printing products. He joined EFI in 2007 and most recently served as Senior Director of Worldwide Inkjet Sales. He’s also one of EFI’s top performers in direct sales, having received EFI’s Elite Award every year since 2010 for exceeding his annual revenue goal. As previously mentioned, prior to joining EFI, Morrissey was Vice President of Sales for North America at Creo, a leading print software and prepress technology provider that’s now part of Kodak, where he drove revenue growth and market share in a highly competitive prepress and print workflow technology segment.