Printers’ Service (Prisco) has announced a major strengthening of its sales organization in Canada and the U.S. by appointing Michael White as Senior Vice-Present of Sales for North America. This new position merges the Digital Division with Legacy Sales under one reporting structure.
“I am happy to announce that Michael White will bring his many years of successful experience in business and sales management to benefit the entire Prisco organization in North America,” said Bruce Liroff, President of Prisco. “Mike will be working closely with our over 75 sales representatives to further develop Prisco’s professional sales and support approach to better serve our customers with innovative digital and pressroom solutions.”
White recently held the position of Vice-President of Sales for PriscoDigital and was a key individual responsible for its success in the marketplace. He came to Prisco with over 21 years’ experience with Agfa in North America in CTP, consumables and wide-format imaging. “Mike’s customer-centric approach to the industry has contributed to his success in the introduction of both mid-level and high-end inkjet systems to the market,” Liroff added.
