The Fourth Annual Colored by INX Can Design Contest is open to all brand owners, design agencies, marketers and metal decorators who used the INX Color Catalog to produce a commercial can design before December 31, 2022. This year’s competition features new judges, a new rule, and a change in the voting procedure. It also offers an opportunity for the defending champion, Great Lakes Brewing Company of Cleveland, Ohio, to make history with a possible ‘three-peat’ because they also won the contest in the two previous years.
“Our contest has grown each year and the designs we receive get better every year. It’s exciting having big brands like Coca-Cola and Molson Coors competing against smaller craft breweries on a level playing field,” said Jeanie Morris, Digital Marketing Coordinator for INX International Ink Company. “This contest is all about the creativity, and we feel fortunate to celebrate our customers’ craftsmanship in this way.” All entries must be postmarked by May 31, 2023, to be eligible. Applicants will be required to send their submission form, electronic design, and actual printed cans. The rule change for this year’s contest is that two INX colours must be used in the final can design. Only one colour from the INX Color Catalog was necessary in the past. Regarded as the only true colour standard for metal decorating, the catalog contains over 600 removable colour metal swatches and helps reduce lead times in getting labels to market.
The independent panel of judges responsible for reviewing all the entries and determining the five design finalists has been shortened from six to five. The reinstatement of public voting via INX’s Facebook page and other social media outlets will count as one vote, Morris added. “The excitement we received previously on Facebook allowed everyone to get involved in the contest. When we decided to have six judges do the voting last year, we really missed all the social engagement,” she said. “Instead of having the voting exclusive to Facebook, we’ll use a survey link across all social media channels.”