Graphic Arts Media

PIA to launch Power Selling Program October 12

Leslie Groene.
Leslie Groene.

The Printing Industries of America (PIA) has announced the launch of its Power Selling Program. This eight-week turnkey training program features a unique combination of online training, weekly student projects and live coaching sessions with sales coach “superstar” Leslie Groene. Through the new program, printing companies have the opportunity to enhance their sales revenue by improving the effectiveness of their sales teams. The goal of the Power Selling Program is to energize a company’s sales associates, sales managers and senior executives – as well as to expedite ‘onboarding’ of new sales staff and increase sales results of existing staff through training delivered “in a cost-effective and efficient way.” Participants attend a personalized weekly coaching session with Groene where they can ask important questions and get answers in real time.
“Groene is a highly respected sales coach. Her background in the paper and printing industries as a very successful sales rep and team leader makes her the ideal mentor to help your sales team develop a razor focus on revenue generation and profit growth,” said Julie Shaffer, Vice President, Digital Strategies, Printing Industries of America.
 The program is available to PIA and non-PIA members and begins Monday, October 12, 2015. Because there are private coaching sessions, participation is limited. For more information or to register, please visit www.printing.org/powerselling.