“PE is a crucial enabling technology to turn packaging into an intelligent sensing and communication platform, to help brands engage consumers at the point of sale, or gather key logistical data on their products as they move through the supply chain,” said Peter Kallai, President and CEO of the CPEIA. “Only PE can address the packaging industry’s need for low-cost, low-power and disposable intelligent packaging options that can be easily added on the production line.”
Intelligent packaging has a range of applications, from managing inventory and product freshness, to tracking medication usage, protecting against product counterfeiting and tampering, and serving as an interactive marketing platform.
“Adding intelligence to everyday products through packaging benefits the entire industry ecosystem – from design and manufacturing through to recycling and waste diversion,” said James Downham, President and CEO of PAC. “We’re integrating both sides of the supply chain in a way that’s never been done before, to educate the marketplace about the value of enabling intelligent packaging with PE and to provide the leadership and support necessary to bring these solutions market.”
The new council will meet monthly to organize project committees and seminars, provide assistance in connection with education programs, and monitor government initiatives in respect of the intelligent packaging industry – all with the goal of bringing to market new products and applications that serve real industry needs.
