Messagepoint chose to partner with FCI because of FCI’s expertise in helping its customers manage their critical customer communications, as well as its proven success in the banking, financial services, insurance and other key markets. The agreement opens new opportunities to expand the geographical reach of Messagepoint globally. FCI expects to benefit by offering its customers a best-in-class platform that complements and expands the capabilities of its own CCM Managed Services offering. “Through this agreement, we join FCI in its commitment to offer customers solutions that are easy to use, quick to implement, and provide the best in customer communication management,” said Steve Biancaniello, CEO of Messagepoint. “The Messagepoint platform will expand FCI’s excellent integration capabilities and we’re confident this agreement will benefit its customers in many ways.”
“We’re constantly innovating to help our customers improve the effectiveness of their communications and drive growth. Incorporating Messagepoint into our services gives us the ability to provide a centralized management platform that connects content and messaging rules consistently across all channels,” said Vineet Sawhney, President of FCI CCM. “With the Messagepoint platform, content can be managed directly by business users regardless of channel, be it digital or print, creating a timelier generation and delivery of communications.”
