Few people really know the history of a business card. As far back as the 17th century, business cards – or “Visiting Cards” as they were called at the time, were used by visitors who wrote messages and signatures on them. They are said to have appeared first in France. “Trade cards” were also major forms of communication in the seventeenth century, and often featured maps and directions to a merchant’s business as there was no street numbering system at the time. The cards came to North America in the 1800s, and there remained a firm distinction between a visiting card and a business card – a visiting card was used for social obligations and a business card, if left at someone’s door, was often a notice that a bill was to be paid.
The old-fashioned “trade card” has evolved, and now features more brilliant colours than ever before. The printing techniques are more advanced than ever – and the growth of the business card itself is symbolic of how the entire business world has developed over the last few centuries.
You may only make a first impression once; but your business card will resurface time and time again. When you give a prospective client your business card, you are saying: This is what I can do. This is who I am. Everyone’s business card provides a visual representation of what their company is all about – but when you are in the printing and graphic industry, the impact is even more so. Not only are you conveying information about your company, but you are also showing an example of your work.
Business cards, like anything else, can either be very complicated, or very simple. Each has its own benefits. A simple card can be sleek and corporate, and without any clutter will give the user your information in an easy-to-read format. It also shows that you are business oriented and able to produce printed materials that are straightforward and effective. But you’re in the graphics industry! Why not use your card as a way to show what you can really do. Showcase your company’s skills – whether that is through high-impact graphics, vibrant colours, or a unique design.
Some customers come into our print shop with no idea what they even need to put on their business card. Here is a basic check list:
The necessary items:
- Company name
- Personal name and title
Contact information:
- Business address
- Local phone number / 1-800 number,
- Extension,
- Mobile number
- Fax number
- E-mail address and website
- Log
Other Possibilities to make your card stand out:
- A catchy slogan about what your
- company does
- Images that represent your industry or organization
- Photos can offer a personal touch
- Special offers, incentives & coupons
- (ie.15% with presentation of this card)
- Maps and or directions
- Specialty options such as textured
- cardstock, magnets, etc.
Now that you have created a business card that truly reflects your business, it is time to allow it to become the powerful marketing vehicle that it can be. It is no longer a simple means of showing someone that you called upon them.
Although you may like to pass someone a business card as soon as you begin talking, there remains a delicate etiquette to the nature of exchanging cards – much like our ancestors experience in the 17th century! Though not as formal today, there are still some general rules. When someone passes you a card, take a moment to look at it carefully before tucking it away – simply stuffing it in your pocket without a glance conveys that you are note interested. Be careful about when you give your card as well. It may not be appropriate if you are not in a business. Of course – always bring cards along since you never know who you will meet, but practice discretion and sincerity.
The business card has truly evolved over time, and will continue to do so. Like any other product, it is important to know its origins to truly understand it. Take a moment to think about your business cards – perhaps it is time for a re-design. Whether you are thinking of revamping your own cards, or need to explain to a client the importance of a business card, know that a professional card is an integral component in marketing your wares – it’s in the cards!
MPR Communication is a design and print company located in Lachine, Quebec. Jasmine Brooks is MPR’s Project Coordinator.
E: jbrooks@mprcommunication.com