I hope that you are reading this issue the same way I’m writing this: with half of yourself diligently working and the other half on some sort of vacation! This month’s issue focuses on ways that printers can use social media to promote their business. Often summer is a great time to think about these types of initiatives. Our lead article, “Social media for the printer” is written from a novice perspective, but for those of you who are already engaging in social media, the article ends with a comprehensive list of resources that can continue to help you grow in the area. Mentally, the switch is starting to happen across our industry as consumers more than ever are expecting community and rejecting persuasion.
I also wanted to take the opportunity to tell you about a couple of wonderful events that I had the pleasure of attending this past June. First on the list was an open house for Webcom Inc., a book printer in Toronto. Following an announcement last fall about its $12 million strategic investment centered on the HP T300 web press and new bindery equipment from Müller Martini, Webcom hosted an action packed two-day open house. In addition to an extensive tour of the new facilities, there was a line-up of speakers, great food and on site artists creating artwork with the rock, paper, scissors theme. The event was called Game Changers, which is exactly what this type of investment will do for our industry — change the rules of the game.
I also attended PackEX, a packaging trade show hosted by the Packaging Association of Canada (PAC). Even if you have no interest in pursuing packaging as part of your business capabilities, you should attend this show! The event was held at the Toronto Congress Center, and the place was packed. In addition to what looked like kilometres of vendor booths, there were free seminars at the show as well as very affordable conferences running on location. I had the opportunity to attend the Walmart Sustainable Packaging Conference. The event was sold out with attendees filling every seat in the hall. It’s no surprise given the speaker line-up. David Cheesewright, president and CEO of Walmart, opened the show. The perspective on sustainability could not be more grounded. The discussion centered on industry openness as well as strategic benefits of developing a sustainable business.
Everyone in your company can benefit from attending these types of events. You can network, learn and be inspired. Moreover, after reading this issue you could tweet about the experience as well!
We wish you lots of sunshine for the summer.
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