Graphic Arts Media

View from the publisher – March 2010

As of press time we are more than half way through the Vancouver Olympics and we have already earned more medals than the total number received in Turin four years ago. We may not own the podium, but we are doing well and moving forward in the right direction. The men’s hockey team played a disappointing battle against team USA, but I wouldn’t count them out just yet. It would be great to see both the men’s and women’s Canadian hockey teams achieve a medal.

With rumours of bankruptcies as well as real bankruptcies, such as Allprint Ainsworth Associates, a lot of people are living in fear of failure. Fortunately, Cober Printing will be absorbing most of the clients and staff from Allprint Ainsworth Associates. During these times, we have to look at the inspiration that our Canadian athletes have shown. They work for four years through grueling training and sacrifices all for their shot at glory that can be made or broken in a second. It’s time to stop whining about how bad it is and start looking at the opportunities that are all around us. We’re not the first industry in history to have gone through a rough time. It’s through the hardships that our human ingenuity is developed. The test of the entrepreneurial spirit is not shown during the easy times; it is shown in the trying times when we have to dig deep and not just endure, but rather look for new and more efficient and ingenious ways to make our lives better.

Take note of the date of June 17 because Ryerson University and CIP4 are having a JDF educational event. For more information, visit: www.ryersonjdf.eventbrite.com.

On a sad note, I was speaking to Freda and learned of the passing of her husband Fred Simper. Fred was well known in the industry for many years. He ran a successful company, Fred Simper Graphics. We wish Brent the best of luck in the future with the company.

It is the pleasure of all of us at Graphic Arts Magazine to bring this magazine to you 10 times a year. As many of you know, we distribute it to over 10,600 locations each month. We offer this magazine and its informative content to you for free in exchange for five minutes of your time once a year. So we ask you to please fill out the renewal form provided with this magazine and mail or fax it to our office. If you would prefer, you may also renew your subscription online at www.graphicartsmag.com (renewal page). The five minutes to return the form is required by our auditors to ensure our advertisers that our magazines are going to their target markets. Thank you for your time.

Our focus this month is “green” and what better month to have it than in March, just in time for St. Patrick’s Day. On behalf of all the crew here at Graphic Arts Magazine, I would like to wish you a very happy and lucky St. Patrick’s Day. And as the Irish blessing says, “May you live as long as you want, and never want as long as you live!

As always, stay positive and stay focused.

Joe Mulcahy

joe@graphicartsmag.com