Appleton Coated (Combined Locks, WI) has received the World Wildlife Fund’s WWF Environmental Paper Award for 2016 in the category Striving for Continual Improvement for screening the forest, climate, and water footprint of selected paper products with WWF’s Check Your Paper Method. “Appleton Coated strives to make it easy for customers to choose environmentally-responsible papers,” said Ann Whalen, Appleton Coated Senior Vice President of Marketing & Customer Services. “WWF recognizes our efforts to expand our offering of higher post-consumer recovered fibre products. In areas where we have made less progress than desired, the WWF focus on transparency and continuous improvement pushes us to be more innovative and diligent in those efforts.” WWF created the Environmental Paper Awards to recognize and encourage company efforts in reducing the forest, water and climate footprint of paper products. WWF’s Check Your Paper Method reduces the complexity in evaluating a paper’s footprint by using relatively few, but carefully selected, environmental indicators.
