The 8th Annual Digital Book World (DBW 2017), being held January 17 to 19 in New York City, features a panel discussion on How to Work More Effectively with the Media which will include journalists from The New York Times, Entertainment Weekly, CBS Sunday Morning and NPR, in addition to top PR experts from the book publishing industry. The session will present practical strategies and insights to help authors, publishers, editors and agents with their media relations. Overall, DBW 2017 will offer fresh content on key topics, real-world solutions and opportunities for publishers and their partners, as well as the latest tools and techniques for smarter book publishing in a digital world.
DBW media panellists will include: Yona Deshommes, Associate Director of Publicity for Atria Books; Tina Jordan, Senior Editor of Entertainment Weekly; Melissa Eagan, Executive Producer, The Leonard Lopate Show on NPR; Alexandra Alter, Publishing Reporter, The New York Times; Ellen Frankman, Senior Producer, The Takeaway on NPR; and Robin Sanders, Producer of CBS Sunday Morning.
The DBW panel will be moderated by Scott Manning, CEO, Scott Manning & Associates. Manning’s company has been responsible for PR campaigns that helped put 10 books on The New York Times Bestseller List – including Black Hawk Down by Mark Bowden, Charlie Wilson’s War by George Crile, several books by P.J. O’Rourke and, most recently, The Hidden Life of Trees by Peter Wohlleben.
DBW Conference Chair Ted Hill of THA Consulting, added: “We’re delighted to present this all-star media line-up. It’s really a ‘must see’ for publicists, editors and agents who want insights into when to push, when to move on, and how to invest in relationships with the book media that will pay off over time.”
DBW 2017 takes place at the New York Hilton Midtown, and includes two full days of programming that will run in four concurrent tracks (on January 17 and 18), in addition to the launch of DBW Indie Author: The First Conference for the New Professional Author (on Jan. 19). Registration and details are available at www.digitalbookworldconference.com.
