Company executives attribute the robust mid-year revenue in large part to the company’s expanded products and services (which aligns with its ‘More Than’ brand positioning) as well as the formation of an outside sales force that has now grown to more than 360. The sales team offers businesses specialized “forward-thinking” services such as digital signage, imaged glass, window shades, exhibits and displays, mobile marketing and digital printing.
“Fastsigns is having another record year,” said Catherine Monson, CEO of Fastsigns International. “Our success is driven from having the best franchisees in the industry, who are embracing our expanded ‘More Than’ brand positioning and are focused on helping their clients attract more customers, sell more to existing customers and achieve more than they ever thought possible. We continue to develop progressive strategies, combining new technologies and cutting-edge services to help our franchisees provide the most effective visual communication strategies to their customers. We’re also having a record year in franchise sales by adding locations through our Co-Brand and Conversion programs as well as our New Center development.”
The company’s Co-Brand program accounts for 10 of the 24 franchise agreements signed so far this year. The program allows independent business operators with print-related services, such as printing or photofinishing, to add the Fastsigns brand and full suite of solutions while retaining control of their existing business. Co-Brand franchisees consistently report that the program has added value for customers, promoting long-term growth opportunities for their businesses, said Fastsigns.
