Graphic Arts Media

FoldedColor Packaging unveils reseller program for designers, agencies and brokers

Jan Steiner, President and CEO of FoldedColor Packaging.
Jan Steiner, President and CEO of FoldedColor Packaging.

FoldedColor Packaging (Corona, CA) has announced a new reseller program offering discounts of up to 20% on custom folding cartons ordered through its web-to-carton solution at www.foldedcolor.com. The FoldedColor Reseller Program was created for graphic designers, marketing and advertising agencies, print brokers, promotional product distributors – anyone who sources packaging for customers. In addition, all customers can benefit on future orders and referrals through the company’s Reward Points Program. “Customers tell us that they’re pleased with the ease of use of our web interface, with our rapid turnaround time and with the quality of the finished product. But nothing says ‘satisfied customer’ quite like repeat business and referrals,” said Jan Steiner, President and CEO of FoldedColor Packaging. “We’re happy to reward customers for their loyalty, especially designers, agencies and brokers, who turn to us for all their packaging needs.”
FoldedColor Packaging samples.

The FoldedColor Reseller Program is built around a variety of pricing, shipping and marketing benefits. Bronze, Silver and Gold membership tiers – which are determined by the frequency and value of resellers’ orders over the previous quarter – provide discounts of 10%, 15% and 20% respectively, as well as up to double Reward Points for Gold-level members. Resellers opting for non-branded drop-shipping directly to their customers will also receive two free printed samples per order. Other program benefits include exclusive promotions and free unbranded samples. While the program is only open to resellers, the Reward Points Program is available to all customers. In fact, customers are automatically enrolled in the Reward Points Program and begin earning points with their first order. Customers can earn even more points by referring others. Points can be converted into rewards, which are issued in the form of monetary discounts that can be used on future orders.
FoldedColor specializes in short-run orders ranging from 50 to 15,000 boxes. Its website features a browser-based interface that combines an intuitive design editor and 3D proofing system with an online storefront. Cartons are manufactured on premium solid bleached sulfate (SBS) paperboard that’s SFI-certified and fully recyclable. FoldedColor’s proprietary extended colour gamut printing technology uses a 7-colour offset process that “produces brilliant colours and graphics on all folding cartons.”