Epicomm, the Association for Leaders in Print, Mail, Fulfillment and Marketing Services, will present a free webinar, How to Dramatically Increase ROI by Adding Value to Your Existing Direct Mail Pieces, on Wednesday, April 20, 2016, at 2 PM (EDT). The program, sponsored by AccuZIP, will be presented by Mark Rheaume, AccuZIP’s National Postal Affairs Director and Partnership Liaison Officer. “In a desire to deliver trusted, honest and relevant communication to the industry, AccuZIP invites everyone to attend this program, which is open to all in the industry,” said Rheaume. “We’re all challenged to creatively add content to our mail pieces and we all strive to understand the valuable-data quality, address hygiene and deliverability information that postal software ‘tools’ provide. The information presented in this webinar will increase value, effectiveness and ROI for any organization, regardless of which mail classes it utilizes,” he said, adding, “how valuable would variable-data maps – unique to each address in the data file – be to enhance value for transactional or direct mail pieces?”
- A deeper understanding of the information and insights available as you run data through postal processing software tools.
- Insights into how to produce more effective direct-mail pieces.
- Knowledge of tools that deliver visibility and more effective management of post-mailing processes that optimize effectiveness and efficiency.
To register for the April 20 webinar, please use this link: https://members.epicomm.org/members_online/members/login.asp?action=start&af=NAPL&tp=registration/regstart.asp. If you’re not an Epicomm member, follow the link, identify yourself as a “non-member,” and complete a brief profile to complete your registration.
Epicomm offers its members free webinars on a variety of industry management, sales, and postal/mailing topics. All programs are recorded and available in the member resource library for listening at any time. For more information, visit www.epicomm.org/events/webinars.