Goss International has completed a major press enhancement project with Innotech involving the installation of full-colour panorama gatefold capabilities for The New York Times. The new formats allow the publisher to offer advertisers innovative placement opportunities to create maximum impact.
Completed to a tight schedule of about 20 weeks from initial order to the first test run, the project involved retrofitting each of two existing Goss Colorliner press lines with a custom-configured Innotech Panorama Gatefold System. The Goss Colorliner press is a double-width, two-plate-around web offset press range for printing newspapers at up to 85,000 copies per hour. Colorliner modularity can match any high-volume newspaper customer requirement.
According to Dan Picco, Regional Sales Manager at Goss, the project called on the full and combined expertise of all parties involved. “Obviously, for a publisher operating on the scale of The New York Times, there is no time to lose and there can be no disruption to ongoing daily production,” he said. “We had to establish fail-safe processes from the outset and make sure we achieved the highest level of teamwork. The fact that The New York Times is already enjoying the benefit of the new capabilities testifies to our joint success.”
The new gatefold system now running at The New York Times enables its Goss Colorliner presses to produce an additional four-page wide centerfold or a separate eight-page pullout section, up to a maximum format of 48 x 22 inches (1,219 x 559 mm). In addition, it’s possible to make smaller gatefolds or coupon folds at one or both edges for special promotions, providing new display areas for advertisers. It’s also now possible to make gatefolds in the cover page or have the gate-folded section as a wraparound on the main section.
