As part of the HP Inkspiration Awards North America, HP and Dscoop will also honour the best in self-promotion with the Rod Key Marketing Excellence Award. This award, named in memory of industry leader Rod Key, is given to the company with the most creative marketing campaign printed on HP Indigo, PageWide Web Press, Latex or Scitex equipment that promotes their business.
“We’re continually inspired by our customers who create beautiful, impactful work with HP digital printing technology,” said Avi Basu, Director, Marketing and Business Development, Graphics Solutions Business, Americas, HP.
“The HP Inkspiration and Rod Key Marketing Excellence Awards give us a unique opportunity to recognize and celebrate our customers’ accomplishments, while encouraging the industry to continue pushing the boundaries of what’s possible with digital printing.”
Entry categories include direct mail, collateral, publishing, calendars, photography, alcoholic beverages, health and beauty, flexible packaging, folding cartons, food and beverage, household, backlit, textile, POP/POS signage and displays, banners, décor-canvas, wallpaper,corrugated boxes and displays.