In order to cushion a disproportionately sharp rise in material, logistics and other procurement costs, Heidelberg “will be moderately increasing the prices for its equipment business.” The OEM added that the adjustment is being made in an economic environment of rising demand and costs for raw materials, and is a necessary step in order to continue offering customers innovative solutions and first-class service. The German press manufacturer also said that clients will be contacted directly by their Heidelberg representative.
“The current price development of raw materials shows an unprecedented upward momentum,” said Heidelberg CEO Rainer Hundsdörfer. “Primarily due to the high demand from China as well as the global mega-topic of electro-mobility, procurement costs have risen significantly in the short term. In recent months we’ve exhausted all possibilities to avoid an imminent price increase. We want to grow together with our customers and continue to be a reliable partner to them in a changing market environment. The moderate price increase that’s now necessary, will allow us to further expand our innovation leadership, and therefore also invest in the future.”