Attendance at the ISA’s recently concluded 2016 International Sign Expo has exceeded 20,044 – making it the largest ISA Sign Expo in a decade and the largest ever held in Orlando, Florida. The 200,000-square-foot tradeshow floor was sold out as early as February with nearly 600 exhibitors.
“The energy on the tradeshow floor was palpable,” said Lori Anderson, ISA president and CEO. “Exhibitors reported that sales were outstanding. Both of those are an indication of the positive outlook that attendees hold for the sign and graphics industry.”
The annual event alternates between Orlando, Florida and Las Vegas, Nevada with the west coast events typically attracting a slightly larger number of visitors, said ISA. However, 2016 still ranks as the second largest event in its history.
Highlights from the 2016 Expo included:
- Two popular “Game Changers” events saw attendees learn about coming workforce changes. In all, 2,531 seats were sold at educational sessions.
- A well-attended Dynamic Digital Day in which sign and graphics professionals learned more about the opportunities in dynamic digital signage.
- The ISA Elite, in which novice sign and graphics professionals networked and learned more about the industry.
- The premiere of ISA Rocks. The Industry Party was an evening of fun and networking at B.B. King’s that was extended an extra hour.
- Co-locations with attendees to Roland’s ImagiNATION and Signarama’s annual convention.
ISA’s Sign Expo 2017 will be held April 19 – 22, 2017 at the Mandalay Bay Convention Center in Las Vegas, Nevada. ISA also announced that the event will co-locate with CPP (Collaboration in Packaging Production). Registration will open this fall.