Colgate-Palmolive, Amgen, Mars, and Newell Brands have joined the speaking line-up at EskoWorld 2021, a free virtual brand conference that’ll be held May 19 – 20. For packaging and print suppliers, EskoWorld 2021 will be held in parallel May 17 – 21. Free registration is now available via the EskoWorld website. Visitors can gain access to top packaging and marketing experts from leading CPG and life-sciences brands who’ll share their respective artwork and digital asset management transformation journeys. “Brand packaging executives will benefit from first-hand access to the challenges, best practices and technology-leading brands use,” said Andy Warnement, VP and GM of Esko Brand Solutions “It’s a unique opportunity to understand how peers have digitized, automated and connected the packaging and content development process to boost marketing and brand performance.”
Along with expert advice, the latest trends will be discussed. David Feber and Daniel Nordigarden of global management consulting firm McKinsey & Company will discuss megatrends affecting the global packaging industry and the next normal for the supply chain. Dr. Gino Van Ossel, Professor of Retail Management at Vlerick Business School in Belgium, will also provide his views on key retail shifts. “During this event, we’ll cover all aspects of packaging and brand management – including content management, colour management, digital asset management and the power of scalability,” added Warnement. “We’ll also be looking at the next generation of tools for asset creation to increase efficiency and performance against market challenges. We look forward to equipping delegates with the insight they need to react with flexibility and agility to new consumer trends during a series of informative sessions over two half days.”
