Graphic Arts Media

Mohawk launches new Skytone Swatchbook

Mohawk, North America’s largest privately-owned manufacturer of fine papers, envelopes and specialty substrates for commercial and digital printing, has released a redesigned swatchbook for its Skytone paper. The new format is designed to make the paper-specifying process “clearer and more inspirational” for designers and printers. The Skytone Swatchbook is the second in the company’s series of nine newly redesigned swatchbooks.
mohawkskytone-inWhile Mohawk’s Skytone has not changed, the new swatchbook has been designed to give paper specifiers “a fresh look” at the grade. The swatchbook showcases a collection of twelve pastel shades that evoke the look and feel of genuine parchment paper. Skytone papers are ideal for end uses such as certificates, diplomas, invitations, awards, announcements and photo frames – as well as any project that calls for an “old-world, authoritative, official appearance.” Skytone’s vellum surface and distinctive formation vary naturally throughout each run making every sheet unique, said the company. Mohawk Skytone is FSC certified, made with 30% post-consumer waste fibre, and manufactured with windpower. There’s also an extensive line of matching stocked envelopes available in a variety of styles and sizes.
The Skytone Swatchbook, designed by Hybrid of San Francisco, measures 9” x 6” and is significantly larger than Mohawk’s previous collection. The swatchbook utilizes a new key system featuring solid black-dot icons to indicate offset papers and a black dot with D icon to indicate offset and digital papers. A waterfall display shows available colours and basis weights. A chart located opposite the waterfall of papers contains details including basis weights, sheet sizes, recycled content, caliper and sheets per carton. The swatchbook ends with a “Details” section that contains physical properties and important paper attributes that were previously only available separately in the Mohawk Code Book. The Mohawk Skytone Swatchbook was produced by Fey Printing of Wisconsin Rapids, Wisconsin.