“With the move to shorter print runs, variable printing and the need to have their product stand out, marketers have requested Neenah provide a wider range of weights and sizes to help them manage costs and drive opportunity through their direct mail, luxury packaging and communication campaigns,” said the company. The collection now includes: 50 lb. Text (when a lighter weight is required); popular 60 lb. Text; 70 lb. Text (for USPS 1 oz. maximum for self-mailers); 65 lb. Cover; 80 lb. Cover (25 colours); 100 lb. Cover (8 colours); and 135 lb. Duplex Cover (3 colours).
Complete with matching envelopes in all 25 colors and in 33 styles, the papers can also be used for flyers, menus, packaging applications, newsletters, corporate identity programs, announcements, brochures and marketing materials – just about any project where attracting attention is paramount. The Astrobrights line is “the first and remains the largest collection of brightly coloured papers in the industry,” Neenah added. A comprehensive 6” x 9” swatchbook, with samples of every colour and weight, is now available.
