Neenah Paper’s Explore 2 is the second tool in a series designed to provide simple solutions for short-run digital printing. The promotion is a comprehensive idea generator consisting of some exceptional print samples for the growing market of ‘specifier’ short-run digital applications – as more marketers and brand managers on a tight budget turn to digital short-run solutions for print collateral and packaging. As with Explore 1, the dielines used to create the samples are available for free download. Explore 2 showcases seven different “inspirational printed pieces that are practical, quick, strategic, tangible and printed digitally.”
According to research by Smithers Pira, the digital print market continues to show dramatic growth and is estimated to reach $15.3 billion worldwide by 2018. Many drivers are cited for this growth, including the decline of the average print run and the opportunity for versioning and personalization – areas where digital print excels.
“For a long time the ideal papers for digital printing shared two characteristics: They were smooth and they were white,” said Greg Maze, Senior Brand Manager, Digital at Neenah (pictured previously). “As the capabilities of digital presses have advanced, so too has Neenah’s digital paper collection. Explore 2 demonstrates the range of possibilities now available for digital, including coloured and textured papers. Haptics, which is the ‘new’ design philosophy of engaging and interacting through touch, is what papermakers like Neenah have been doing for many years. Neenah is helping to make short-run printing projects even more efficient. If a designer or printer sees something they like, we’re giving them a starting point. Download a file, tweak it, play with it, and add your own design to the template – and it’s free,” Maze added.
Explore 2 is valued at $9.99 (U.S.) and is available free through Neenah sales reps. The Neenah signature portfolio includes market leading brands such as Classic, Environment and Royal Sundance Papers. The company also offers envelopes in thousands of colours, finishes and styles.
