Graphic Arts Media

LexJet launches new in-house digital label printer and cutter aimed at cannabis brands

LexJet launches new in-house digital label printer and cutter aimed at cannabis brands
Lexjet’s IntoPrint RP530 Digital Label Printer/Cutter

LexJet (Sarasota, Florida) has introduced a new printer and die cutter that allows cannabis brands to print high quality labels in-house. The RP530 and RP530W Printers, manufactured by IntoPrint and sold under the LexJet brand, allow cannabis brands to print and die cut on demand for premium digital label printing in full CMYK or CMYK+White. The built-in RF8510 Die Cutter seamlessly finishes label jobs and can laminate, die cut, strip, slit and rewind. It utilizes plotting technology to cut labels into any desired shape. “These machines are an ideal investment for cannabis brands who are looking for the flexibility of variable print and on-demand label production,” LexJet added.

The new print-and-finishing solutions allow brands to print variable data, reduce production delays and inventory, and lower print costs by bringing label production in-house. Due to the ever-changing nature of cannabis regulations, business owners can seamlessly change artwork files as the regulations themselves change. “With the solutions from LexJet and IntoPrint, there are no more costly reprints, high minimum order quantities, or warehouse shelves filled with non-complaint labels. Cannabis business owners can simply print the exact quantity they need when they need it,” the companies added.