“The idea that a postcard was still the first action is inspiring,” said Marie McLaughlin, Head of Finance at Prime Data. “But having people print them out and then mail them seemed like an unnecessary hurdle. As a marketing technology company that’s a leader in variable-data printing, we realized there was a simpler way to get postcards created for those who prefer a digital device. So we did it – from concept to launch in 15 hours!”
In Canada, postage is free to the federal government. So, Prime Data created a simple, secure online form that allows women to craft their message online, have it turned into a real postcard, and mailed on their behalf – absolutely free. “Personal information will not be stored or used for any purpose other than this campaign, and will subsequently be purged from our records,” McLaughlin added. “As a progressive company, we want to help Canadians connect with their elected representatives. We know that printed cards and letters have a bigger impact on decision makers than a social media like or an online petition.”
Click here to visit the form and make your voice heard.
(EDITOR’S NOTE: Sometimes leadership involves much more than just talk or the bottom line. Congratulations to Prime Data for using their expertise in an unprecedented way to support a cause we should all get behind).