Content automation, a new category in the content industry, is a transformational approach to streamlining the lifecycle of business-critical content. By removing the traditional manual tasks that continue to stifle the content lifecycle, organizations in industries such as finance, manufacturing, energy and government can reduce costs, improve content quality and ensure compliance throughout the process – from creation and management to publishing and delivery. Content automation is best suited for content that’s created in high-volume, requires ongoing revisions, is reused across content types and channels, and must reach customers, partners and employees at the right time and right place – regardless of device. This type of content includes (for example) analyst research reports, product documentation, standard operating procedures, employee training resources and regulated content.
“The EContent 100 List of Companies that Matter Most in the Digital Content Industry changes with the industry it celebrates. As usual, the trends of the past year can be seen in the list, but so can themes for the year to come,” said Theresa Cramer, Editor of EContent Magazine.
“For instance, if you have recently searched for a new digital marketing platform to work with, you’ll know that the field is growing rapidly. Meanwhile, the importance of tailoring your content to global audiences is growing. The 2015 EContent 100 List reflects these changes and more. Congratulations to the companies, both old and new, that earned the respect and admiration of our panel of judges,” she added.
