Rose Quartz and Serenity chosen as the Pantone Color of the Year

For the first time, Pantone has named two shades, Rose Quartz and Serenity, as its Pantone Color of the Year for 2016. Rose Quartz “is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.” Characterized as welcoming colours that psychologically fulfill our yearning for reassurance and security, Pantone went on to say that Rose Quartz and Serenity “demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.”
The combination also challenges traditional perceptions of colour association, Pantone said. “In many parts of the world, we’re experiencing a gender blur as it relates to fashion, which has in turn impacted colour trends throughout all other areas of design. This more unilateral approach to colour is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using colour as a form of expression, a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to colour usage.” Appealing in all finishes – matte, metallic and glossy – the engaging combination joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle, said Pantone.