Infigo Software (West Sussex, England), a leading provider of web-to-print solutions for the print and packaging industries, has unveiled its new parametric design tool. Parametric design is a method where three-dimensional features on packaging products, such as boxes or cartons, can be shaped according to algorithmic processes rather than created by a designer. The new product will work in harmony with Infigo’s award-winning MegaEdit online product designer, which “will help build on the foundations for additional development of Artificial Intelligence (AI) design tools in the near future.” With the Artificial Intelligence chatbot ‘ChatGPT’ taking the search and content world by storm, Infigo believes that the print industry is next in line to benefit from the AI revolution. The launch of the web-to-print specialist’s AI capabilities comes at a time when the packaging industry is experiencing an increased demand for digital printing solutions that offer greater speed, flexibility, and efficiency.
“The market really is on fire right now, as a plethora of new machine launches from HP and other leading manufacturers are driving efficiencies for the 24/7 digital factory,” said Infigo CEO & Founder Douglas Gibson. “Coupled with integrations from leading providers such as Hybrid Software and CERM, the ‘perfect’ automated print factory is becoming a reality. This is the first in a series of modules and integrations that will allow this unique marketplace to deliver highly profitable short-run packaging through AI. This latest web-to-pack innovation will not be exclusive to the packaging industry, but will include plans to roll out to label converters and commercial printers. We’ve all seen an upward trend of demand from the packaging space, and it’s never been more important to support that demand with tools that our customers and partners require to deliver and excel,” he added.