Ultraflex Systems, (Randolph, NJ), an international leader in PVC and specialty substrates, has announced the promotion of John Mitchell as its new Vice-President of Sales for North America. Mitchell joined Ultraflex in 2013 and has served as its Canadian Sales Representative, increasing sales across Canada by 30% during that time. He is responsible for restructuring the company’s Canadian warehouse, increasing fulfillment by 30% and improving the overall efficiency of Ultraflex warehouse operations. Ultraflex added that the promotion to Vice President was a natural transition: “His experience and knowledge of the print media industry, its players and products, have contributed to his success.” With 25 years’ experience in the graphics industry, Mitchell previously served as President of 3deltaE.
“John promotes Ultraflex as the leader in the print media industry thanks to its dedication to S2Q2 – service, support, quality and quantity,” the company said. “John’s vision for his team emulates S2Q2 as they enhance sales through customer support, product education and training. He will employ marketing techniques and strategies to properly instruct customers and dealers to gain optimal performance from Ultraflex products.”
Ultraflex supplies media from 30” to 198” for Latex, eco-solvent, solvent, UV and screen printing. Product lines include front-lit, back-lit, blockout, mesh, textile, flooring and speciality materials.
