Adobe has announced a major update for video in Adobe Creative Cloud (Adobe CC) to help filmmakers and video producers collaborate and streamline video workflows. The release delivers: new features for graphics and titling, animation, polishing audio and sharing assets; support for the latest video formats such as HDR, VR and 4K; new integrations with Adobe Stock; and advanced artificial intelligence capabilities powered by Adobe Sensei.
The Adobe Experience Cloud also allows brands to deliver connected video experiences across any screen at massive scale, while analyzing performance and monetizing ads. Technology advancements and increased consumer demand for impactful and personalized content require video producers to create, deliver and monetize their video assets faster than ever before, Adobe added.
“From the largest studio to next generation YouTubers, a scalable end-to-end solution is required to create, collaborate and streamline video workflows with robust analytics and advertising tools to optimize content and drive more value.”
The new capabilities in Creative Cloud video tools include:
- Motion Graphics Templates now bring the power of After Effects to Premiere Pro through easy-to-use templates, allowing creators to add beautiful titles, animations and lower thirds to their videos and create custom motion graphics templates that can be shared via Creative Cloud Libraries. Essential Sound Panel in Premiere Pro lets users perform audio mixes and make sound improvements that in the past would have required a dedicated session by an audio engineer. Camera Shake Deblur in After Effects rescues unusable footage by reducing motion blur that often occurs with camera shake.
- Character Animator (beta) includes new technology that now animates multiple puppets created in Adobe Photoshop CC or Adobe Illustrator CC, and embraces full body animation with new walk cycles.
- Team Projects (beta) allows Creative Cloud for teams or enterprise members to have a secure cloud-first collaborative workflow with new support for Dynamic Link and Adobe Media Encoder to streamline collaboration.
- Ambisonic Audio in Premiere Pro expands its native support for VR with positionally-aware audio for VR-enabled platforms like YouTube and Facebook. Hundreds of third-party integrations include Apple Touch Bar support for MacBook Pro and new Microsoft Surface Dial functionality in Premiere Pro with shuttle control in the timeline – as well as changing hot float and text values.
Leveraging Adobe Sensei, Adobe’s artificial intelligence and machine learning framework, users can now automatically normalize audio loudness across an entire timeline with a single click in Premiere Pro or Audition. In Character Animator, Sensei applies complex algorithms in real time to ensure a puppet’s lip synchronization is ‘perfect.’ Within Adobe Experience Cloud, a video recommendation engine learns from hundreds of billions of online video consumption points, to bring to audiences the most relevant content.
Deeply integrated into Creative Cloud workflows, customers now have access to millions of Adobe Stock video assets, including 4K and HD, as well as the ability to search and scrub through video directly in the application. New to this release, editors looking to sell their work can now effortlessly contribute to Adobe Stock through the Destination Publish workflow inside Premiere Pro and Adobe Media Encoder, and reach millions of creative buyers. Adobe’s Destination Publishing already supports the world’s top social video sites, publishing to YouTube, Facebook, Twitter and Behance in one easy step.
