Enfocus and AccuZIP launch Switch Configurator for direct mail processing

Enfocus and AccuZIP have developed a Connector that links Enfocus Switch and AccuZIP, called the AccuZIP Direct Mail Configurator. The product allows direct mail and fulfillment companies to integrate a complete, end-to-end postal automation workflow with 100% visibility of all mail pieces in the mail stream. It’s the first Enfocus Switch Configurator for the direct mail segment, said the company. Because the Configurator can be placed within an existing web-to-print workflow, it significantly reduces labour costs associated with manual preparation of a mailing list for entry into the mail stream. The AccuZIP Direct Mail Configurator also generates EDDM lists on the fly, so that workflows can seamlessly provide saturation lists for any ZIP code or area within the same workflow.
The technology integrates the first Enfocus Switch Configurator for complete data quality and direct-mail processing – no programming is necessary. Users simply drop the AccuZIP Direct Mail Configurator into the existing Enfocus Switch workflow. With an API key from AccuZIP, users get instant access to EDDM list creation, CASS certification, NCOALink processing, duplicate detection, PAVE presort, full-service mail.dat eDocs, hard-copy postage statements, and print-ready files for 100% unattended operation. In addition to standard mailing jobs, users can combine and batch several print jobs together in the flow for additional savings.

“We’re excited to debut, along with partner AccuZIP, this new direct mail and data-focused configurator,” said Bjorn Willems, Director of Product Management at Enfocus. “Higher customer satisfaction is both Enfocus’ and AccuZIP’s aim, and so we’re proud that this partnership will make that happen. Professional mailers will increase productivity and accuracy, as well as maximize automation capabilities of their complete, end-to-end postal processes.”
“AccuZIP sites have become accustomed to using our powerful, built-in scripting features for 100% automation and unattended processing – and so integrating with Enfocus Switch is a natural fit,” said Kristen McKiernan, AccuZIP President. “This is an invaluable tool that will increase revenue and reduce costs. By combining the full benefits of Switch workflow automation and the direct mail expertise and functionality of AccuZIP, we have brought together two of the industry’s leading software providers resulting in a ‘revolutionary’ solution.”