SmartSoft releases new whitepaper on how to invest in workflow to boost profits

In December, SmartSoft, a leading California-based provider of workflow solutions for the printing, postal and data quality markets, announced the Canadian launch of its popular PressWise print management platform. The cloud-based, all-in-one, web-to-print, MIS and workflow automation solution features unlimited web storefronts, estimating, production automation, order management, inventory, integrated shipping and more.
Now, the company has sponsored a new, detailed, easy-to-follow whitepaper aimed at helping small and medium-sized shops become more profitable. It’s titled “Prioritizing Software Investments for Improved Profitability.”

Successful shops today understand the need to invest in various types of software. But how should these investments be prioritized? Is a web-to-print storefront the first step? Should they work on the back end first? Better still, is there a way to address both at once?
One U.S. study estimated that employees not using this type of software can waste up to 25% of their time with tasks not involved in their area of expertise. The technology becomes even more vital in a digital environment where short runs and quick turnaround are now the norm.
The new whitepaper explores the pros and cons of various implementations and provides actionable strategies on how shop owners might proceed when making these types of investments. It also includes case studies from three leading North American printers (including Canadian carbon-neutral leader Hemlock Printing of Burnaby, BC) who have successfully and seamlessly implemented PressWise technology with unprecedented results. The Whitepaper is authored by award-winning journalist, industry analyst and marketing consultant Cary Sherburne, Senior Editor at whattheythink.com.
Free whitepaper download
The new whitepaper can be downloaded by Graphic Arts Magazine readers at no cost by visiting see.presswise.com/ga. For more information please visit www.presswise.com.