Graphic Arts Media

Appleton Coated adds new ‘greener’ substrates

Mike Baker, Appleton Coated’s Executive Director of Publishing Papers.
Mike Baker, Appleton Coated’s Executive Director of Publishing Papers.

Appleton Coated has launched three new publishing papers. “We have three exciting developments to share,” said Mike Baker, Appleton Coated’s Executive Director of Publishing Papers. “Appleton Coated is now manufacturing Utopia Book Inkjet with 50% Post-Consumer Recovered Fibre (PCRF) and with Forest Stewardship Council (FSC) certification. These enhancements to Utopia Book Inkjet are standard, with no upcharge. We have also developed a new grade line, Utopia Green Book. Offered in both 50% and 90% PCRF, this product is well suited for textbooks and all publishing needing a strong sustainability message. We are also pleased to be offering Recycled Book Offset, a 100% PCRF uncoated offset grade. Its product development was based on requests from book publishers as well as in response to trends in state guidelines for increased recycled content in educational materials. It also ties to our commitment to leadership in environmental publishing products.”
Appleton Utopia Swatchbook

Baker added that the new products make it easier for its customers to offer greener printing and publishing solutions to their clients. The Utopia Book Inkjet has the added benefits of the same high quality as the company’s standard PCRF products with no price difference.
Utopia Book Inkjet is offered in a range of basis weights from 45 lb. to 80 lb. text. Utopia Green Book 90 and Utopia Green Book 50 are available in 40, 45, and 50 lb. text weights. Appleton Coated Recycled Book Offset is offered in 45 lb. text weight.
Appleton Coated is a manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Utopia, Curious Collection and Altima brand names. The company’s products are used in high-end commercial printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. Appleton Coated has been headquartered in Combined Locks, Wisconsin since 1889.
 


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