AWA releases study on the future of pressure-sensitive graphic films

The global pressure-sensitive graphic films market is the subject of a new analysis from UK-based market researchers and consultants AWA Alexander Watson Associates. “This market has, in recent years, has undergone a major realignment, moving into several new and premium markets while at the same time facing increasing pressure at a commodity level from screen media,” said the company. The AWA Pressure-Sensitive Graphic Films Market 2016 Study evaluates in detail the present market status, and presents an expert assessment of the future for the various segments based on extensive research.
As in all aspects of printing and graphics today, the use of pressure-sensitive films for short-term promotional and longer-life vehicle and architectural graphics, as well as road traffic and safety signage, has been altered by the effects of the digital revolution. As a result, the market profile is also changing (see current global graphic films market by region above). AWA’s new study shows how signmakers and graphics converters are using their expertise to enter new and lucrative segments such as interior décor – and how film coaters and laminators are supporting this change with new substrates to meet the needs of such dynamic segments as vehicle wrapping. The AWA Pressure-Sensitive Graphic Films Market 2016 Study is of particular interest to those having to manage change across the entire value chain – from substrate manufacturers to distributors, converters, and ultimately, end users.
The report is available to order online from the AWA Alexander Watson Associates’ website: www.awa-bv.com.