“Media communication is undergoing a radical transformation,” said Jürgen Grimm, President of Heidelberg USA. “Print today is likely to be just one of the elements of the marketing mix for many companies. While Heidelberg continues its commitment to provide best-in-class products and services that enable the creation and mass distribution of our customers’ message, we also recognize our obligation to develop technologies that will provide more options for customers to deliver their message across all available media channels. Prinect Media Manager answers this need by helping provide an efficient structure whereby customers – and ultimately brand owners themselves – can manage the message from concept to delivery.”
One of the advantages of Prinect Media Manager is “a basic simplicity that eludes complex database systems requiring IT professionals or computer programmers to utilize fully,” said the OEM. Instead, because PMM must be understood by customer service, marketing and graphics professionals and top management, Heidelberg has developed an intuitive “mind map” navigation menu to simplify data and asset use. This is unique to Prinect Media Manager, shortens the learning curve and significantly increases the usability of the system for all stakeholders, said Heidelberg.
All data, content and digital resources used by the brand owner are managed in the central database in a media-neutral way. These centralized resources are then made securely available to all stakeholders (via the mind map navigation menu) for the purpose of producing the needed output to any media channel. This data may be used to drive print, websites and mobile apps – and can even flow bi-directionally to the ERP or pre-existing data systems in the brand owner’s workflow. Output is automated for both print and online media, with changes made at a single point in the system. This enables fast, consistent and uniform control of all media production operations on a single, web-based platform. PMM’s ability to interface with other data systems via closed-loop data interfaces helps maximize the value of these prior investments and simplifies the process in several ways.
“The judges were impressed with Prinect Media Manager’s completely integrated system,” said Dr. Mark Bohan, Vice President, Technology and Research, PIA. “As the printing industry continues to evolve, technologies like these are critical to the successful transition from one business model to another. More specifically, our panel admired the pro-active manner in which resources and content were managed, with updates being pushed out without any further user action.”
PMM’s modular structure means it can be customized to provide just the capabilities a print shop wants. Examples include the Layout module and Print plug-in that work in conjunction with Adobe InDesign. The Layout module can open native InDesign documents and templates, make changes, and then save them back to the central database in native InDesign. The Print plugin enables an Adobe InDesign user to access the centrally stored layouts and to database assets they have permission to use. By enabling the brand owner, creative personnel, and premedia technicians to work on the same file with a common set of tools, Prinect Media Manager promotes “the ultimate in collaboration,” Heidelberg added.
