Renowned printing industry consultant and Graphic Arts Magazine Columnist Dave Fellman has launched The Printing Sales DNA Project, a research study to determine what skills, attitudes and personality traits are most important to printing salespeople. Every salesperson in the industry is being invited to participate, along with every printing company owner and sales manager. The goal is to identify both what salespeople think is important, and what management thinks is important – and ultimately to get everyone on the same page. Those interested have until Saturday, March 14 to participate.
“I’ve heard different opinions on the make-up of the ideal printing salesperson,” said Fellman in announcing the project. “Some are focused on skills, and some on personality traits. My own experience tells me that attitudes are important too. So we designed this survey to incorporate all three elements. I think the results will give salespeople the opportunity to see how they stack up in comparison to the ideal DNA, and will give owners and sales managers the ability to hire, train, manage and motivate more effectively.”
Each survey participant will receive a free copy of the basic findings along with a discount offer on a more comprehensive report. The Printing Sales DNA Project is sponsored by 4over.
For more information, contact Dave Fellman at 919-363-4068 or by e-mail at dmf@davefellman.com.
Dave Fellman is President of David Fellman & Associates, a leading sales and marketing consulting firm serving numerous sectors of the graphic arts industry. He’s a popular keynote speaker at seminars and industry events across Canada, the United States, England, Ireland, New Zealand and Australia.
If you’re interested in improving your sales efforts or those of your salespeople, you’ll find a wealth of information, guidance and helpful publications at www.davefellman.com.
