The Future of Work Forum Kit provides “all of the elements a channel partner needs” to host its own Future of Work forum for customers, showcasing their views on the future of work, as well as how their experience and products/services can ready potential customers for workplace evolution. The kit includes suggested venues, sample invitations and agendas, presentation materials, imagery, equipment recommendations, logistics and budget guidance, social media assets and public relations support. The Demand Generation Kit includes a host of marketing touchpoints spanning online content and outbound emails – all designed to keep the partner and its offerings top-of-mind with current clients and prospective customers, as well as drive demand for Xerox’s 29 new ConnectKey-enabled printers, multifunction devices and apps. The tool kit also includes social media templates with images, suggested content to post, webpage elements, photography and inserts for customer emails.
Furnishing channel partners with sales and marketing tools is core to Xerox’s strategy to increase its share of the lucrative and growing small- and medium-size business market – as 75% of office technology sales are made through indirect channels. “Our channel partners wear multiple hats and often the same person handles everything – from sales to service to social media,” said Darren Cassidy, President, U.S. Channels Unit, North America Operations, Xerox. “These tool kits give them a head start on their marketing efforts, reinforcing our strong commitment to their success and growth.” The two new marketing kits for Xerox channel partners come on the heels of the biggest product launch in the company’s history – the introduction of 29 printers and MFPs, that include the Xerox AltaLink and Xerox VersaLink product lines with ConnectKey technology. The company’s ConnectKey portfolio “transforms traditional printing devices into smart, connected workplace assistants that reflect the evolving needs of today’s businesses at the intersection of physical and digital worlds,” said the company.