Agfa Graphics has announced the release of Version 3.1 of its popular Apogee StoreFront web-to-print and Asanti StoreFront web-to-print solutions which now include several new features and enhancements – such as support for product kitting, discounts and promotional codes. A product kit groups different products into one single, and much more attractive and more valuable package.
For example, a standard stationery kit with letterheads, business cards and envelopes, may also contain a point-of-sale display with printed contents and matching window stickers. Agfa’s StoreFront solutions use a “Kitting Wizard” that takes printers through all the necessary steps to simply and efficiently personalize each item in the kit.
“To make web-to-print a success for the print provider, online ordering must be simple for the user,“ said Andy Grant, Global Head of Software at Agfa Graphics. “The Kitting Wizard is a good example how the software helps to simplify the ordering process for novice users, and helps avoid shopping-cart abandonment or incomplete orders.”
Apogee StoreFront and Asanti StoreFront 3.1 also now feature support for promotional codes, which offer discounts to users on one or more orders. They can be one-time seasonal promotions, or permanent discounts for high-volume customers. There is also support for ‘degressive-option pricing’ – which, for example, lets a wide-format printer add options to a product and lower pricing based on the volume of the sale. “Discounts and promo codes are essential features for B2C stores that can also be very effective in private B2B environments that are operated by trade printers or target print brokers and creative agencies,” Grant added.
Long-time users of Agfa Graphics’ StoreFront have been monitoring their online business ever since the reporting service in StoreFront became available. In the new version, they can now export order data from their entire order history as an Excel spreadsheet. This makes it easier to analyze long-term sales data and detect trends in customer purchasing behaviour. It also allows printers to advise which products on the web shop are less popular – and if they can be replaced by successful alternatives.
Agfa Graphics launches Version 3.1 of Apogee StoreFront and Asanti StoreFront web-to-print software
