Propago, a cloud-based marketing assets management software firm headquartered in Austin, TX, has introduced the most recent version of its cloud-based solution for the printing industry. “We take great pride in listening to the industry and our customers to help them continue their growth and increase their profitability. With the introduction of V6, we’ve rebuilt and modernized our front-end portal so that it’s more intuitive, faster and powerful,” said Rick Aberle, CEO of Propago. “We continue our push to lead the market with a flagship product that stands alone and above the rest of the web-to-print solutions on the market. With over 16 years of experience in the industry, we’ve developed an easier and more efficient system that allows producers to offer a comprehensive platform to manage, distribute and produce the marketing assets of their clients.”
Version 6 features include:
- A completely modern architecture from the ground up.
- Redesigned user interface for the best, most intuitive online experience.
- Additional methods to personalize print materials.
- Reinforced compliance enforcement for end marketers.
- Enhanced relevance-based searching capabilities.
- Flexible themes and landing pages for a personalized experience.
- Responsive design to support any device, anywhere, at any time.
- Greater performance to drive end-user experience.
- Expanded support for Propago First-Render technology to streamline end-users’ orders.
Propago’s marketing asset management allows a printer to offer customers a platform to have complete control over their brands, budgets and inventory – all while easily sharing and distributing marketing assets to sales teams, affiliates, franchisees, channel partners or any authorized users. Users can access branded marketing assets, and order what they need when they need it, through intuitive cloud-based marketing portals. With a comprehensive set of web-to-print, production, procurement, warehousing and fulfillment tools, the platform “ensures a streamlined supply chain from start to finish.”
The company’s marketing portals handle a variety of marketing assets – from printable assets, digital files, promotional products and apparel, to more complex personalized brochures and kits. Granular settings allow administrators to configure branding controls, spending limits, user rights and reporting, thus enabling end-users easy access to all branded materials from anywhere in the world.
