Verso Corporation (Memphis, TN), a leading producer of flexible packaging, technical, and label and converting papers, has released Metallized Paper – When Performance and Sustainability Meet, Products Shine – the sixth installment in its popular Paper@Work series. Paper@Work is an ongoing series of briefings from Verso that details a spectrum of important topics impacting the world of specialty papers. The brief discusses the benefits of metallized paper and its impact on product shelf appeal and packaging performance. It also highlights AR Metallizing, the largest and most established paper metallizer in the world, and its focus on service and innovation.
“This new brief delves into the process and advantages of metallizing paper and describes why AR Metallizing is the top provider in this specialized market,” said Mike Weinhold, Verso Senior VP of Sales, Marketing and Product Development. “AR Metallizing’s leadership, combined with our robust, highly-engineered paper, creates impactful impressions that influence purchasing decisions.” Verso added that Metallized Paper is a proven attention-getter and sales driver on packaging and labels for branded consumer goods. “Furthermore, it creates visual impact and enhances reader memory in print applications such as magazines, direct mail, collateral brochures, annual reports, posters and more, while being a sustainable alternative to foils or printed films,” Verso added.
Please e-mail specialtypapers@versoco.com to request a copy of this and other free Paper@Work briefs in the company’s series, which currently includes CoC Certification, Craft Beer Paper Labels, C1S or C2S Labels, Thermal Transfer and Flexible Packaging.
Verso releases its latest Paper@Work Brief on Metallized Paper
