WoodWing investigates strategies of small and medium publishers worldwide – and wants your input

Many large, often international newspaper and magazine publishers from all over the globe produce an abundance of world-famous media brands. They constantly adjust their strategies to adapt to the changing realities in the publishing industry and master its challenges by using state-of-the art technologies. But the publishing universe is much larger than just the major brands. Many small and medium-sized business (SMB) publishers worldwide – most of them unknown – are creating an impressive array of attractive publications. With a new global survey, Netherlands-based WoodWing Software is investigating the status of these key publishers, as well as their strategies and needs. The questionnaire is open until October 14 and participants have a chance to win an Apple TV. WoodWing’s anonymous survey asks about: the status of these publications and their audiences; their social, mobile and cloud strategies; their key business challenges and pain points; and their production environments and much more.

SMB publishers are the publishing industry’s “hidden champions”
“Small and medium-sized publishers are the hidden champions of the publishing industry. They produce highly attractive publications that find and inspire their readers,” said Roel-Jan Mouw, CEO of WoodWing Software. “Nevertheless, these publishers do not attract the attention they deserve. With our global survey, we want to shed light on this segment of the publishing industry and to give SMB publishers a platform to share their experiences and their strategies.”
The questionnaire is available at http://bit.ly/2ba5uBS and the deadline to participate is Friday, October 14. Among all participants, WoodWing will give away one Apple TV. Also, the results of the study will be published during the fourth quarter of 2016 and will be sent to all participants.