In 2017, the U.S. National Association of Realtors had an estimated 1.3 million members. For designers and printers in the U.S. (as well as those in Canada that serve this market), that means 1.3 million real estate agents in need of branding and print marketing. With a reported 70% of buyers and sellers using the first realtor they contact, standing out in this crowded market is the first step towards getting the sale – in Canada as well as in the U.S.A. With this in mind, Neenah has released the latest in its popular Explore series, Explore 6: Considerations for Real Estate. As with each installment in the series, Explore 6 is filled with creative design considerations for optimizing digital print with paper colour and texture, to create more effective marketing tools.
“More than most industries, real estate is about building trusted relationships,” said Greg Maze, Senior Brand & Sales Manager, Neenah Packaging & Retail. “Eighty-nine percent of buyers say they would use their agent again or recommend their agent to others. A strong visual presentation in this niche market can impact that crucial first impression, as well as create that all-important lasting impression. Explore 6 contains creative examples that designers and printers can use to help their real estate clients think beyond producing the typical mailer, or printing on the typical white paper – and instead produce marketing materials that will resonate with clients and ultimately convert to sales.”
Neenah also offers free dielines for download. “Working on small-run projects is as time consuming for a designer as any project. We provide the dielines for every printed sample in the Explore series, as well as hundreds of other dielines, to give designers the advantage of not reinventing the wheel for every project,” Maze added. In addition to its outer cover, Explore 6 holds 16 printed samples using a variety of papers from the Neenah Digital portfolio. Among them are:
- A unique business-card holder houses 4 different card designs – one is even shaped like a house! With 27,000,000 business cards printed every day in the U.S., using an irresistible colour and/or texture can set your clients apart from the masses.
- A sturdy, house-shaped direct-mail folder with a variable data insert and eye-catching coloured envelope is designed to get noticed and engage. Personalized pieces can increase response rates by up to 500%, studies indicate.
- A fun package for an open-house treat. Fill a miniature, moving box with sweet treats to create a tangible message and leave a lasting impression.
“Although real estate is the focus, these concepts are transferable to any small-run project, and to other niche markets,” Maze continued. “The purpose of the Explore series is to help designers and printers show clients how easy it is to create materials that will make customers take notice. Seventy percent more people remember the name of a business that has communicated with them in a tangible way. Neenah’s comprehensive digital portfolio expands the opportunity for adding colour and texture into short-run print solutions.”
