The new resource offers marketers and IT departments advice on creating content in an increasingly competitive digital world. With more access to information than ever, today’s customers “own” the buying process, said the software manufacturer. They dictate how and when to interact with product and service providers, often waiting late into the buying journey to contact a vendor directly. This trend has been well-documented in recent years but, thanks to increased reliance on a range of mobile devices, marketers and IT departments are still struggling to create, manage and deliver relevant multi-channel content.
This new eBook explains how vendors can compete in the evolving landscape of customer engagement. It covers:
Today’s content types and new requirements.- Understanding consumer buying behaviour and content expectations.
- How to connect with empowered customers to increase conversion rates.
- The most important questions to consider when building a modern content strategy.
You can download the free eBook published by Quark Software Inc. by clicking here: Content Strategies for Winning in the Age of the Customer.
For more information about Quark’s approach to content visit: www.quark.com/SmartContent.
Can u explain to me wats a quark? Do they make a printing?