Spring is finally in the air and along with it comes a sense of optimism that our industry is starting to pick up once again. As is usual, the year started slow but is gaining momentum with each passing day.
The ‘Jetsgo pricing philosophy’ of competing on price continues to invade our industry, with printers coming up with lower and lower prices, oftentimes below their costs. This short-sighted philosophy grounded Jetsgo and will have similar implications within our industry.
I’ve heard of customers shopping for the lowest price and, still unsatisfied, returning to negotiate an even lower one. Who are the losers here? Every business has margins to maintain and when companies are only competing on price, customer service lands up being neglected. It would be wise for our industry to demand a fair return and avoid the pitfalls of undercutting. At the end of the day, if our industry is to remain strong and competitive, it must be guided by fair pricing.
With globalization changing the way business is conducted, we are no longer competing within Canada or North America, but rather within the world market.
Thanks again to the hundreds of companies that sent in your subscription renewals. Your feedback and comments on our new look are appreciated .If you haven’t had a chance to renew, please go to our website and sign in.
www.graphicartsmagazine.com
May the luck of the Irish be always at hand,
And good friends always near.
May each and every coming day,
Bring some special joy to cheer you.
As always stay positive.
