Heidelberg Canada will be re-locating its Canadian Corporate Offices to 5900 Keaton Crescent in Mississauga, Ontario as of September 1 – just south of its current 6265 Kenway Drive location. Driven by ever-changing market forces, the operational benefits of the re-designed workspace will enable the world-leading press manufacturer to better serve its customers. “We have put much thought in how to re-organize our cross-functional teams and processes to drive increased customer value with this move,” said Harold Hoff, Vice President of Sales & Service for Heidelberg Canada. “We will continue to expand our comprehensive array of imaging, offset, digital and finishing equipment coupled with parts, service and consumables for the Canadian graphic arts and packaging Industries.”
The move comes on the heels of the release of Heidelberg’s new brand identity that reflects the company’s strategic re-orientation. For decades, Heidelberg (Heidelberger Druckmaschinen AG), the German press manufacturer that dominates almost half of the world’s printing market, has shaped the industry. To maintain its position as one of the most reliable printing partners, Heidelberg has “undergone extensive strategic development and systematically adapted its portfolio to today’s and tomorrow’s customer needs and requirements.” The company is promoting this reorientation with the launch of a new brand identity that reinforces the customer benefits that Heidelberg is offering through its all-inclusive portfolio of digital and offset printing, workflows, consumables and numerous other services. The focus is no longer simply on equipment, but on the integrated overall process and all the requisite components, said the OEM.
The Heidelberg portfolio is based on three pillars – services, equipment, and consumables. Each of these three areas of customer contact is being given its own colour-coded identity – yellow for services, blue for equipment and green for consumables. These colours are also used in the initial letter of the redesigned company logo (below). The new colours maintain a connection with the traditional Heidelberg blue, a symbol of the company’s competence, its unique global network, and all its staff. The first letter of Heidelberg will also be used as a brand icon alongside the new logo. By the time the drupa trade show is held from May 31 to June 10, 2016 in Düsseldorf, Germany, the new branding will have been introduced worldwide.
Heidelberg also recently announced a successful start to its new financial year last month. “As we start the new financial year, Heidelberg is well on the way to achieving its targets for the year,” said Deputy CEO and CFO Dirk Kaliebe. Provisional calculations for the first quarter (April 1 – June 30, 2015) showed that the company’s strategic re-orientation is taking effect, with improvements in both sales and other areas. Because of a healthy order backlog at the beginning of the quarter, higher service-related sales, and exchange-rate movements, sales for this period increased to about € 560 million compared to the previous year at € 435 million.
Heidelberg Canada on the move
